Every woman dreams of her very own fairy tale. Shahida, our founder, envisioned such a world where these dreams could be lived. After 15 years of experience in designing, manufacturing, and distributing private label dresses for major retailers, she decided to bring her own dream to life. If every woman wanted a fairy tale, then she would deliver it to them through her own craft. Her passion matched only by her entrepreneurial spirit. Shahida Parides was founded at the end of 2012.